Faculty and Major

Civil Aviation Transportation

Educational Objectives
Majors in Civil Aviation Transportation master aviation marketing, international settlement and other civil aviation professional knowledge and they have great ability of using English, marketing, service and other front-line skills on ground work .
Main Courses
 Airport Service
 Overview of Civil Aviation
 Geography
 Air ambulance and Health care
 Aviation Equipment
 Air Cargo Transport and Service
 Social Etiquette
 Aviation Law
 Aviation English
 Civil aviation Service Psychology
 Overview of Civil Aviation ...
Employment Orientation
The graduates can work in airlines ,airports,air transport agencies, civil aviation sectors and civil aviation transportation agencies.The main positions include airline ticket sales, ground service, check-in, customer service, air freight forwarders.

Passenger Train Crew of High Speed Railway

Educational Objectives
This major aims at providing the students with professional skill, etiquette, qualify foreign language and flexibility in high-speed rail services industry. They are suitable for the positions that normally required in high-speed rail services.
Main Courses
 High-speed Rail Conspectus
 Passenger Transport
 The Passenger Service Psychology
 Dance and Physique Training
 Transport Regulations
 Ticket Sales
 Transportation Security
 Make up and Professional Image Design
 Etiquette
 Chinese Tourism Geography
 Oral English on the Train ...
Employment Orientation
The graduates can work in Bullet trains and High-speed train related area, as conductors, sales man, assistants, securities, trainers ...

International Business

Educational Objectives
International Business majors learn how to think globally about the business world. They also learn how to manage multinational businesses and turn local and national companies into international success stories.
Main Courses
 Introduction to Business
 Business Communication
 Accounting
 Enterprise Strategy Planning
 Introduction to Quantitative Methods
 International Business Negotiation
 Business Administration
 Business Environment
 Market Strategy Planning and Communication
 Organizational Behavior
 Human Resource Management
 Principles of Commercial Law
 Financial Management
Employment Orientation
The graduates will be working in Foreign economic trade companies, Sino-foreign joint ventures and foreign trade corporation.... The suitable jobs are business assistants, orderoperator, business assistant, administrator and Controller....

Business English

Educational Objectives
This major aims at providing the students with a solid and basic English langue knowledge,basic listening ,speaking and writing skills... . They can work in some particular areas such as business translation , secretary, and advertising industries.
Main Courses
 Intensive Business English
 Extensive Business Reading
 Business English Listening
 Oral Business English
 Business English Writing
 Business English Translation
 Business English Documents
 Intercultural Communication
 International Business Management
 International Trade Practice
 International Marketing
 International Commercial Law
 Financial English
Employment Orientation
The graduates can work in Government department , Trade and Investment Enterprises, Foreign-funded Enterprise , Multinational Companies , Decision-making Consultation and Research Institutions... , as sales man, merchandisers, operation coordinators, customs coordinators, international freight forwarders, foreign secretaries, assistants, commercial translators ...

Business and Enterprise Management

Educational Objectives
The students with this major will learn to manage some certain jobs such as how to run front-line department, how to service as a stuff, how to organize a program etc..They can be elites in companies while mastering the modern business management theory , practical professional skills, resource allocation, operation management and strategic consulting analysis .
Main Courses
 Human Resource Management  Enterprise Strategy Management,
 Modern Enterprise Management
 Consumer Psychology
 International Trade
 Financial Management
 Modern Logistics Introduction marketing
 Public Relations
 Advertising ...
Employment Orientation
The graduates are able to work in foreign-funded enterprises, multinational enterprises, human resource management, financial management, marketing...., as commodity researchers, product managers, marketing managers, stuffs ...

Construction Management

Educational Objectives
Construction Management is the planning, coordinating, and building of a project from conception to completion. This specialization is intended for Construction industry professionals, engineers, and architects looking to advance their careers. Students interested in learning about construction project management would also benefit from this specialization.
Main courses
 Architectural Computer - Aided Design
 Quantities-bill-based Pricing Software
 The Project Budgeting in Construction Equipment Installation
 Project Cost Control
 Architectural Economics
 Construction Project Management
 Engineering Survey Engineering Drafting
 Architectural Construction
 Project Management
 Building Law...
Employment Orientation
The graduates are able to work in engineering companies, real estate development companies ,multinational enterprises,governments ..., as construction supervisors, Project assessors,Technicians, project managers...

Cost Engineering

Educational Objectives
The majors will learn some courses about the management of project cost, involving such activities as estimating, cost control, cost forecasting, investment appraisal and risk analysis, cost engineers budget, plan and monitor investment projects. They seek the optimum balance between cost, quality and time requirements.
Main Courses
 Architecture
 Drawing
 Engineering
 Mechanics
 Introduction to Architecture Engineering
 Construction Material,Engineering Survey
 Building Structure
 Construction Management and Economics
 Architectural Engineering
 Economics
 Building Construction Technology
 Construction Engineering Budget
 Construction Project Management
 Engineering Quality and Schedule control
 Installation Quota and Budget...
Employment Orientation
The graduates can work in engineering (cost) consulting company construction company, architectural decoration company, supervision company..., as teachers, researchers, setters, supervising engineers, project managers...

Human Resource Management

Educational Objectives
The students primarily concerned with the management of people within organizations, focusing on policies and on systems, They will learn employee-benefits design, employee recruitment, training and development, performance appraisal, and rewarding. They also concern organizational change and industrial relations, that is, the balancing of organizational practices with requirements arising from collective bargaining and from governmental laws.
Main Courses
 Management
 Economics
 Organizational Behavior
 Labor Economics
 Enterprise Strategic Management
 Introduction to Human Resource Management
 Human Resource Strategy and Planning
 Job Analysis and Job Design
 Human Resource Development
 Performance Management
 Compensation Management
 Labor Relations Management
 Labor laws and Social Insurance
Employment Orientation
The graduates can work in government , public sector, private organization and consulting company... as stuff, supervisor, HR manager , assistant and trainer....


Educational Objectives
Accounting majors can measure the results of an organization's economic activities and conveys this information to a variety of users, including investors, creditors, management, and regulators.
Main Courses
 Overview of Financial Management Financial Accounting
 Management Accounting
 Accounting Basis
 Accounting Computerization
 Financial Regulations and Accounting Professional Ethics
 International Business Finance and Planning
 Overview of Business
 Quantitative Methods in Business Management
 International Business Finance
 Business Strategy...
Employment Direction
The students are able to work in all kinds of enterprises and administrative institutions, for example, government agencies, small and medium enterprises, foreign-funded enterprises, financial institutions and securities companies, as  accountant, cashiers, financial assistants ...

Hospitality Management

Educational Objectives
To satisfying the needs of the development of hospitality, this major aims at providing the students with solid hotel management knowledge with humanistic quality, high horizon, leadership, innovation, entrepreneurial spirit and social responsibility...
Main Courses
 Introduction to Marketing
 Introduction to Business Communication
 Customer Relationship Management
 Tourism
 Introduction to Tourism and Reception
 International Tourism
 Information Technology in Hotel and Tourism Operations
 Hotel Operation Management
 Hospitality Management
 Introduction to Business
 Hotel Financial Management
 Catering Service Management...
Employment Direction
The graduates can work in Tourism Colleges, Research Institutes, Tourism Enterprises, Chain hotels, Star hotels and Government Agency ... as reception staffs , waiters, hotel managers, administrators...

Network Marketing

Educational Objectives
The students will generate a distribution model which make they focus on sales on the internet . they will learn to recruit, creating a down-line of distributors and multiple levels of compensation based on group sales volumes.
Main Courses
 Marketing
 E-Business Fundamentals
 business manner
 Modern business office technology
 modern logistics
 Web design
 Search Engine Optimization
 Advertising Creative Design
 Online Marketing
 Network customer relationship management
 Network consumer behavior analysis
 Network market survey analysis...
Employment Direction
The graduates can work in public institutions, marketing companies, Advertising Company... as sales man, researchers, marketing managers, planning officers...

Advertising & Marketing plan

Educational Objectives
This major aims at providing the students with the abilities on creating an advertising and marketing plan and on putting the plan in writing, puts a guide in place for your business to follow in an effort to reach your goals and objectives.
Main Courses
 Guide to Advertising
 Marketing Management
 Introduction to Communication Studies
 Media Studies
 Advertising Format Design
 Copywriting
 Advertising Survey
 Creative Advertising
Employment Direction
The graduates can do jobs as sales man, Advertising planners, office stuffs , marketing researchers Event planner, consultant... , in some marketing and advertising companies.

Interior Design

Educational Objectives
This major aims at providing the students with professional knowledge about the art and science of enhancing the interiors of a space or building to achieve a healthier and more aesthetically pleasing environment for the end user. They have a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.
Main Courses
 Architecture Materials
 Interior Design Principles
 Architectural Drawing
 Interior Furnishings, Decoration and Construction
 CAD Drawing
 Interior Design
 Presentation Technology
 Material Budget...
Employment Direction
The graduates can work in interior decoration design companies, furniture design company, architectural design Institute, exhibition planning companies and real estate company... as interior designers , furniture designer, consultants, supervisors....

Intelligent product development

Educational Objectives
This major aims at providing the students with professional knowledge about intelligent product design, software and hardware design, intelligent product debugging and maintenance .
Main courses
 Electronic Circuit Analysis and Installation
 PLC Automation Unit Application
 Industrial Robot Application
 Keil C Language Programming
 Android programming
 Sensor Technology
 MCS51 Automation Unit Application
 Java Programming
Employment Direction
The graduates can work in foreign companies, IT companies and other large companies engaged in the research and development of intelligent application systems... as designers, teachers, technology managers, network administrator , software developer...

Automobile Marketing and Service

Educational Objectives
This major aims at providing the students with solid knowledge in vehicle inspection, auto repair, car maintenance, after sales service.
Main courses
 Automobile Culture Common Sense
 Automobile Structure
 Automobile Maintenance and Testing
 Automobile Fault Diagnosis Technology
 Management and Sales Auto Parts
 Auto Electrical Equipment
 Automotive Marketing Practices
 Vehicle Insurance and Claims
 Marketing Planning
 Automobile Service Enterprise Management....
Employment Orientation
Jobs in car factories and automobile 4S stores such as sales man, front-line managers, appraisers are quiet suitable for the graduates.


Educational Objectives
This major aims at providing the students with solid knowledge in marketing. They know the marketing theory, methods, techniques and they are ready for being good stuffs in the marketing industry.
Main courses
 Introduction to Marketing
 Principles of Marketing
 Introduction to Business Communication
 Customer Relationship Management
 Marketing Strategy
 Integrated Marketing Communications
 The Marketing of Case Analysis
 Marketing Planning
 Business Etiquette...
Employment Orientation
The graduates can work in marketing companies, IT companies, agricultural enterprises... as analysts, R&D Managers, planners, pitchmen....


Educational Objectives
This major aims at providing the students with solid knowledge in analysis, marketing, channels, sales promotion, customer development and maintenance, advertising , sales, service...
Main Courses
 Introduction to e-commerce
 Network Technology Application
 Marketing
 Network marketing
 Enterprise Management
 Supply Chain Management
 Business Writing
 Business English
 Business Negotiation
 Network Database
 Electronic payment ...
Employment Orientation
The graduates can work in commercial enterprises, financial institutions, hardware and software manufacturers, suppliers, service providers and government organs, schools and Public Institutions... as businessman, IT stuffs, sales man, teachers...

Internet Finance

Educational Objectives
This major aims at providing the students with solid knowledge in internet financial production, management, service.
Main Courses
 Overview of the Internet Financial
 International Settlement
 Database Theory
 Information economics
 Electronic Payment
 Investment
 Management Information System
 Network marketing
 Object-oriented Program Design...
Employment Orientation
Positions in internet financial companies, financial institutions, E-commerce enterprises ... as analyst , financial products designer, Risk controller, planning specialist are acceptable for the graduates.